I love looking into user experience problems, especially the challenging ones.

As a UX/UI designer, my primary goal is to enhance products and create enjoyable experiences for users. Throughout my career. For me, success is synonymous with maintaining a growth mindset and continuously seeking opportunities for improvement.

Improving the user experience of travel insurance purchasing through booking engine

Qantas is moving the travel insurance provider from NIB to AIG. As the insurance products are changing, this is an opportunity for Ancillary team to improve the user experience of the travel insurance signup.

Westfield Card-Linked Offer

According to Westfield’s customer survey, one the main  reason why customers want to join Westfield Plus is because of the exclusive offers and benefits (44%).

Westfield Reward Program

Create a platform that allows customers to track their earning and redeem their rewards once they’ve reached their target.

Shopping cart optimisation for a better customer retention

Our mission is to increase customer retention during checkout process, as the analytics says the average completion rate is at 45.85%.

Help and Support

Optus small and medium business has grown its digital operation and there was an opportunity to improve help and support.

The objective of this project is to reduce in-bound calls by improving the self-service help and support and to help users to spend less time on help and support.

The challenges of the modern day library

Our discovery to find out simple end-to-end journey for customers to change their plans online.

Rate Plan Change

Our discovery to find out simple end-to-end journey for customers to change their plans online.

Divvy Parking: the innovative parking company

A complete visual makeover from Brand Guideline to application

FMC Australasia

FMC Australasia is a CRM tool for pest controller and FMC Administrator. The objective of UX / UI Development is to create an easy customer management features, increase data entry speed, and display reports by introducing simple layout and better functionalities.

My role was to create story mapping, wireframes, and UI design.

HotelClub: Club Code

HotelClub runs discount promotions exclusively for the subscribers.
To enter the special offers, the user must become a member. Client likes the idea of Da Vinci Code, so I play the visual lockups based on the idea.