A small practice for difficult product questions.

Jimmy Design is a new independent product-design publication and practice with a Sydney orientation.

Independent by design.

The practice focuses on consequential choices, multi-step journeys, service handoffs and the operational systems behind visible interfaces.

This website does not represent Jimmy Yap or any previous owner or operator of the domain. Historical names, clients, employment, testimonials, awards and contact details have not been carried into this new project.

Representative studies are used to make methods concrete without inventing client relationships or performance outcomes.

Areas of attention.

Product research and evidence quality; service blueprints and handoffs; interaction direction; responsive and accessible prototypes; content responsibility; release acceptance and measurement design.

Describe a product question →